Hello, beer enthusiasts! Want to discover the best breweries around the world and explore the world of craft beer? Our guide to the top 50 brewery websites is here to help.
Our team of digital marketing professionals has meticulously evaluated the best brewery sites, taking into account factors such as design, functionality, uniqueness, and user experience. From visually stunning designs to in-depth knowledge about craft beer, these sites embody excellence in the world of breweries.
Not only will you find inspiration for your own brewery website, but also gain valuable tips on how to create an online presence that showcases your passion and expertise in the world of craft beer.
Explore the world of craft beer and create an online presence that reflects the unique flavors and aroma of your brewery! You’ll find website examples of craft breweries, microbreweries, brewpubs, regional breweries, and online beer retailers in this list! For examples within other industries, head back to our innovative website designs article!
Top Brewery Website Designs
1. Stone Arch Brewpub
If you are a brewery looking for ideas for your next custom site, look no further than Stone Arch Brewpub. A relaxing color palette was definitely refreshing for a professional site like this one. Having organized sections within their site was something else that really helped it stand out from other competitor sites. From a marketing viewpoint, we liked how a simple but professional font was used. If you are looking for template examples for your next small business website, be sure to check this one out.
2. Threes Brewing
This is a good example of a website for a brewery that is looking for a custom look and feel for their next site. We thought this was a good homepage design example for breweries because of their color scheme that changes based on the images that are displayed. Their public events calendar was refreshing for a professional site. They clearly had website usability in mind when building the domain for their website that matches their company’s name. Be sure to consider the unique design of this brewery website when developing your next custom website.
3. Against The Grain Brewery
This is a good example of a website design for breweries looking for a professional website design. As you scroll through the homepage, one of the qualities you’ll notice right away is their colorful graphics. The inclusion of a blog was a unique choice for a professional brewery website. The navigation bar with organized categories within helped make this one of the top brewery websites we reviewed. Give some thought to the one-of-a-kind design of this brewery website when building your next website.
4. New Glarus Brewing Company
This is a great website design example for a brewery looking to pull inspiration for their next a custom website. As you scroll through the homepage, one of the design qualities you’ll see is the color scheme that matches the company’s logo design. The integration of social media was another feature in this professional brewery site we enjoyed. They clearly had ease of use in mind when designing the buttons seen throughout their website. For breweries looking for ideas on their next website, this example will definitely be one to keep in your back pocket.
5. Coors Light
Coors Light has a great brewery website that uses blue, red, white and gray for a color scheme. As you scroll through the homepage of the website, one of the design qualities you’ll see is the graphic for their cans that matches the color scheme of their site. The repetition of their visuals was refreshing for a custom site. The fonts that are carried over to every page was one of the marketing features that really stood out when reviewing this website. These were just a few of the numerous qualities in this website we had to consider when putting together this list of top websites for breweries.
6. Lion’s Tail Brewing Co.
Lion’s Tail Brewing Co. has a great brewery website that uses dark blues, yellow and white to create a luxurious color scheme for their website. After scrolling past the header of this brewery site, you’ll immediately notice their logo seen all throughout the site. Their pages that look uniform throughout the site was definitely refreshing for a professional brewery site. Their well labeled navigation bar helped make this one of the best brewery websites we looked at. You won’t be disappointed after reviewing this website for design ideas for your next website!
7. The Dillon Dam Brewery
Sporting a clean and intuitive layout, this site keeps things simple for a brewery website. Our web designers thought this was a good example of a homepage layout for breweries because of their natural brown and tan color palette. Their wooden graphic used as a background for their online shop was definitely refreshing for a unique website. The Dillon Dam Brewery clearly had website accessibility in mind when creating the domain for their website that was similar to their company’s name. Any web designer developing websites for breweries will want to consider checking this website out.
8. Four Peaks Brewing Co.
We immediately noticed the tan, browns and white used as a color scheme in the Four Peaks Brewing Co. website, which we liked because it makes sense for what their product is. We thought this was a good example of a homepage layout for breweries because of their large imagery. Another thoughtful quality in this clean brewery site was their menu with organized categories. They had conversions in mind when building the interesting logo design for their company. What a great website to review when building out your next brewery website!
9. Third Space Brewing
We liked how this brewery website used the colors of green, gray, white and a little blue to create a custom web design layout. Of all the custom brewery websites we reviewed, one of the features in this custom website we liked was the geometric pattern set as a backdrop at the top of the site. Another feature in this professional brewery site we enjoyed was the logo that was seen throughout the entire site. They had website marketing in mind when designing the stunning layout for their website. Be sure to consider the great design of this brewery website when developing your next custom website.
10. Southern Star Brewing Co.
Southern Star Brewing Co. has a great looking website that uses a black, white and red color scheme. As you scroll through the homepage, one of the qualities you’ll notice right away is their logo that shows where the brewery is located. Another thoughtful quality in this clean brewery website was their favorites placed in a lineup. Southern Star Brewing Co. clearly had ease of use in mind when creating the simple navigation for their website. Don’t scroll past this website when considering design ideas for your next brewery website!
11. Archetype Brewing
This is a great website design example for breweries who are looking for a custom layout. Of all the custom brewery websites we reviewed, one of the features in this custom website we liked was the dark colored background with bright colored graphics. Another thoughtful feature in this creative brewery site we noticed was the use of buttons to enhance usability. Their interesting logo design helped make this one of the top brewery websites we looked at. Give some thought to the unique design of this brewery website when developing your next custom website.
Related: Your brewery can implement an internet marketing plan to help increase awareness and build relationships in the local area.
12. DSSOLVR
DSSOLVR has a great looking website that can inspire other breweries looking for ideas for their next custom website. After scrolling past the navigation of this brewery site, you’ll notice their unique graphics. Another design quality in this clean brewery site we liked was the integration of social media. They had website accessibility in mind when building the domain for their website that matches their company name. If you are looking for template options for your next brewery website, be sure to check this one out.
13. New Belgium Brewing
We liked how this brewery site combined the colors of white, blue, yellow, red and black into an attractive website layout. Our web designers thought this was a good homepage design example for breweries because of the creative fonts. The clearly labeled menu was refreshing for a unique site. They clearly had internet marketing in mind when creating the interesting logo design for their website. For breweries who are looking for examples for their next website layout, this design example will absolutely be one to keep in your back pocket.
14. Lexington Brewing & Distilling Co.
The white, green and yellow colors used in this brewery website stood out to us because it creates a clean design. The captivating font was definitely the most impactful feature we noticed in the homepage of this website. The buttons for simple navigation was refreshing for a unique brewery site. The domain for their website that was similar to the company’s name helped make this one of the top brewery websites we considered. What a great website to review when building out your next website!
15. Camden Town Brewery
The website of Camden Town Brewery ranked because it’s one of the better looking brewery websites we came across. While most brewery websites share this quality, we thought Camden Town Brewery did a nice job of red, dark blue white and black color scheme seen throughout the site. The interesting logo was absolutely a consideration when ranking Camden Town Brewery in this list of the best brewery websites. Camden Town Brewery had ease of use in mind when designing the creative graphics used throughout their website. These were just a few of the numerous amazing qualities in this website we had to consider when putting together this list of top websites for breweries.
16. Gnarly Cedar Brewing
We appreciated how this brewery site used the colors of white, brown, orange and black to create an attractive website layout. As you scroll through the homepage of the website, one of the design qualities we liked was the logo design that fits the company’s name. Another thoughtful feature in this custom brewery website we liked was the layout with a good balance of white space. They had website marketing in mind when creating the smooth transitions for their website. You won’t be disappointed when reviewing this website for design ideas for your next website!
17. Flying Monkeys Craft Brewery
The variety of colors used in the color palette of this brewery site stood out to us because it has a sense of organized chaos. The subtle animations were probably the most impactful quality in the homepage of this website. This professional brewery site also does a good job with the interesting graphics to match their color scheme. They clearly had a focus on website marketing when building the template that seems authentic to their website. Be sure to consider the one-of-a-kind design of this brewery website when building your next website.
18. Blind Enthusiasm Brewing
Showcasing a clean and intuitive layout, this site keeps things simple for a brewery website. Our web designers thought this website was a good example for breweries because of their color scheme that builds a strong backdrop. The well labeled navigation bar was a nice touch for a custom website. They clearly had website marketing in mind when creating the thoughtful logo design for their website. Don’t forget to check this website out while looking through our list of the best brewery websites!
19. Fate Brewing Company
Fate Brewing Company has a great looking website that generally uses a neutral color scheme, which we liked because it allows the images to defend the mood of the page. The automatically playing video was likely the most impactful quality in the homepage of this website. Another design quality in this clean brewery website we noticed was the texture to the edges of their color blocks. Fate Brewing Company clearly had a focus on digital marketing when building the simple navigation throughout their website. For breweries looking for examples for their next website layout, this design example will absolutely be one to take a look at.
20. Founders Brewing Co.
We appreciated how this brewery site used the colors of black, white, red and yellow to create an attractive website design. As you scroll through the homepage of this website, one of the design qualities you’ll see is the variety of font sizes. The incorporation of social media in this website helped it make it into our list of the best websites layouts for breweries. They clearly had a focus on ease of use when creating the domain for their website that matches their company name. Any website designer making websites for breweries will want to consider checking this website out.
21. Reuben’s Brews
This is a good example of a design for breweries who are looking for a custom look and feel for their next site. Our web designers thought this website was a good example for breweries because of their large display of their beverages offered. This custom brewery website also does a good job with the graphics to show their breweries at different locations. They clearly had a focus on conversations when building the variety of events taken place at their location. If you are looking for template ideas for your next brewery website, be sure to check this one out.
22. Sierra Nevada Brewing Co.
This is a great example for breweries to check out when looking for a professional look and feel for their next website. After scrolling past the header of this brewery site, you’ll notice their outdoorsy color palette. Their smooth transitions were another reason why we included this site in our rankings for the top web design ideas for breweries. Sierra Nevada Brewing Co. had ease of use in mind when building the navigation bar with organized categories for their website. Give some thought to the unique design of this brewery website when developing your next custom website.
Related: Have something unique and special at your establishment? Maybe think about implementing a paid advertising campaign to drive awareness.
23. Bell’s Brewery
The website of Bell’s Brewery ranked because it’s one of the nicer brewery websites we reviewed. Of all the custom breweries we reviewed, one of the features in this custom website we liked was their flashy banners drawing attention to their ID section. The subtle animations were definitely refreshing for a unique site. Bell’s Brewery clearly had a focus on ease of use when building the fun graphics appearing as stickers in their website. Talk about a great website to have included in this list of top websites!
24. Stone Brewing
This is a good website example of a website design for breweries who are looking for a custom site design. The layout of this brewery website was thoughtful because of their creative display of their featured beers. The use of their gargoyle logo throughout the site was another design quality in this custom brewery site we enjoyed. Stone Brewing clearly had a focus on conversions when building the well labeled navigation bar for their website. These were just a few of the qualities in this website we had to consider while we were putting together this list of top websites for breweries.
25. Driftwood Brewery
Sporting a clean and intuitive layout, this site keeps things simple for a brewery website. Of all the custom breweries websites we reviewed, one of the features in this custom website we liked was the brown, white, black, orange and yellow color scheme. The creative logo design used in this website helped it make it into our list of the best website layouts for breweries. Driftwood Brewery had website accessibility in mind when building the buttons to enhance usability throughout their website. You won’t be disappointed after reviewing this website for design ideas for your next website!
26. Reformation Brewery
The Reformation Brewery website has a very classy feel to it, thanks to its unique use of red, white and black. After scrolling past the header of this brewery site, you’ll immediately notice the ability to see upcoming events and hours for each location. The clearly labeled menu was another feature in this custom brewery website we enjoyed. Reformation Brewery clearly had a focus on conversions when designing the domain for their website that matches the company name. Be sure to consider the one-of-a-kind design of this brewery website when developing your next website.
27. Avondale Brewing Company
Avondale Brewing Company has a great looking website that uses a unique color scheme, which we like because it’s unexpected but still looks good together. As you scroll through the homepage, one of the design qualities we liked was the large fonts used throughout the site. Another feature in this clean brewery website was their display of their golf simulator. Avondale Brewing Company clearly had a focus on digital marketing when creating the use of buttons to enhance usability in their website. For breweries who are looking for ideas on their next website, this example will definitely be one to take a look at.
28. Iron City Beer
This is a great website example for breweries who are looking for a custom look and feel for their next site. After scrolling past the header of this brewery site, you’ll immediately notice the smooth transitions. The captivating font was another thoughtful feature in this professional brewery site we enjoyed. Iron City Beer clearly had a focus on website marketing when creating the elaborate logo for their website. Give some thought to the great design of this brewery website when developing your next custom website.
29. Goldwater Brewing Co.
We appreciated how this brewery website used the colors of black, white and gold to create a custom web design. As you scroll through the homepage of this website, you;ll be able to tell what state they are based out of. The integration of social media was definitely refreshing for a unique site. Goldwater Brewing Co. clearly had a focus on conversions when designing the thought provoking logo for their website. What a great website to review when designing your next website!
30. Royal Oak Brewery
The Royal Oak Brewery website has a very classy feel to it, thanks to its unique use of red, black, white, yellow and cream. The high-quality visuals were probably the most impactful quality in the homepage of this website. This creative brewery site also does a good job with the display of their food as well as their beer. They clearly had internet marketing in mind when creating the customer review section for their website. Don’t forget to check this website out while looking through our list of the best brewery sites!
31. Two Chefs Brewing
This is a good example of a website design for breweries to check out when looking for a professional website design. One of the homepage features in Two Chefs Brewing we noticed was the bold color scheme because that isn’t something you find on most brewery websites. The variety of font sizes was absolutely a consideration when ranking Two Chefs Brewing in this list of the most professional brewery websites. They clearly had a focus on ease of use when creating the domain for their website that matches the company name. If you are looking for template ideas for your next brewery site, give some thought to this one.
32. The Ale Apothecary
The simple color palette used in this custom brewery site stood out to us because it feels relaxing. As you scroll through the homepage, you’ll notice the stunning imagery. The clearly labeled menu was another unique quality in this custom brewery website we enjoyed. They clearly had website usability in mind when creating the layout with a good balance of white space for their website. Talk about a great website to have included in this list of top websites!
33. Upland Brewing Co.
Showcasing a clean and intuitive layout, this site keeps things simple for a brewery website. After scrolling past the navigation of this brewery site, you’ll immediately notice their navigation bar with organized categories. Another thoughtful quality in this creative brewery website was their menu of their beers organized by location. Upland Brewing Co. clearly had website marketing in mind when designing the template for their website that was free of distractions in their website. Be sure to consider the one-of-a-kind design of this brewery website when developing your next website.
34. Samuel Adams
This is a good example of a web design for breweries who are looking for a custom website. Of all the professional brewery websites we reviewed, one of the features in this custom website we liked was the large imagery. The bright colored buttons to ensure simple navigation was a nice touch for a unique brewery website. Samuel Adams clearly had website marketing in mind when creating the blog for their website. For breweries looking for examples for their next website layout, this design example will absolutely be one to keep in your back pocket.
35. Fifth Ward Brewing
For a brewery website, this site did a great job utilizing the white, blue, black and gray colors throughout their site. As you scroll through the homepage of this website, one of the qualities you’ll notice right away is their creative logo that was displayed throughout the site. The variety of different sized fonts used appropriately was refreshing for a professional brewery website. Fifth Ward Brewing clearly had a focus on marketing when designing the creative graphics printed on their canse. Another amazing website to add to this list!
36. Fort Point Beer Company
This is a great web design example for breweries who are looking for a professional website design. The template that was calming and creative was definitely the most impactful quality in the homepage of this website. This custom brewery site also does a good job with their incorporation of social media. They clearly had a focus on digital marketing when designing the interesting logo design for their website. Give some thought to the great design of this brewery website when building out your next website.
37. Abnormal Co.
This is a good example of a brewery website design to check out when looking for a professional website layout idea. After scrolling past the header of this brewery website, you’ll immediately notice the automatically playing video. The short phrase seen when opening their menu was another reason why we included this website in our rankings for the top web design ideas for breweries. Abnormal Co. had digital marketing in mind when designing the ability to turn the website from light to dark viewing. With so many quality reasons to consider this brewery website, it’s no wonder we included it in this list of the best sites!
38. Milwaukee Brewing Co.
Milwaukee Brewing Co. has a great brewery website that uses yellow, navy blue and white for a color scheme. As you scroll through the homepage, one of the qualities you’ll notice right away is their beer finder so viewers can find their favorites in stores, restaurants and more. The membership page that shows exactly what you’d be getting with their membership was a good choice for a unique brewery site. Milwaukee Brewing Co. had internet marketing in mind when building the thoughtful font choice for their website. So many attractive qualities to consider when ranking this website.
Related: Are people looking for breweries in your local area? If so, you’ll want to fight to get first page placements. Don’t let other breweries get all the business in town!
39. PHX Beer Co.
This is a good example of a brewery’s website design for someone who is searching for a professional website design idea. After scrolling past the navigation of this brewery site, you’ll notice their use of large images for backgrounds. The clearly labeled menu was another unique quality in this custom brewery website we enjoyed. Their use of videos throughout the site helped make this one of the best brewery websites we reviewed. Be sure to consider the unique design of this brewery website when developing your next website.
40. Lagunitas Beer
This is a good example of a brewery website design to check out when looking for inspiration for a professional looking website. After scrolling past the navigation of this brewery website, you’ll immediately notice the cream colored background that feels less formal than other sites. The reappearing dog that seems to be their mascot was absolutely a consideration when ranking Lagunitas Beer in the list of top brewery websites. They had website usability in mind when designing the bold font for titles within their website. If you are looking for template ideas for your next brewery site, give some thought to this one.
41. Hopewell Brewing Co.
This is a good example of a brewery website design that can provide inspiration to other companies for a professional website. The unique frames for some of their imagery was likely the most impactful feature in the homepage of this website. The creative color scheme was refreshing for a custom site. They clearly had a focus on ease of use when designing the domain for their website that matches their company’s name. For breweries who are looking for examples for their next website layout, this example will for sure be one to keep in your back pocket.
42. Good Robot Brewing
43. Heineken
This is a great website example for breweries who are looking for a custom look and feel for their next site. The color scheme that creates a nice unity throughout the site was probably the most impactful quality in the homepage of this website. The simple logo design was refreshing for a custom brewery site. From a marketing perspective, we liked the way this website utilized a clearly labeled menu. Give some thought to the creative design of this brewery website when developing your next website.
44. Brooklyn Brewery
There were a lot of breweries to choose from, but Brooklyn Brewery was a great example of a nicely organized website with a gray, green, white and black color scheme. One of the homepage features in Brooklyn Brewery we noticed was their use of alternating color blocks because that isn’t something you find on most brewery websites. Their well balanced layout was another reason why we included this website in our list of the best template ideas for breweries. From a marketing point of view, we really liked the way this brewery website utilized a well labeled navigation bar. Any website designer building websites for breweries will want to consider checking this website out.
45. McFleshman’s Brewing Co.
Our web designers noticed the black, white and orange color scheme used in the McFleshman’s Brewing Co. website, which we liked because it creates an emotion that reminds viewers of bars. The most refreshing part of this brewery website was their professional imagery. The inclusion of social media was refreshing for a professional brewery website. They clearly had ease of use in mind when building the frequently asked questions section for their website. What a great website to review when building out your next website!
46. Tin Roof Brewing Co.
This is a great website example for breweries who are looking for a custom site layout. Our web designers thought this was a good example of a homepage layout for breweries because of their thoughtful logo design. The simple color scheme was another reason why we included this website in our list of the best layouts for breweries. They had ease of use in mind when designing the easily accessible shop within their website. Don’t forget to check this website out while looking through our list of the best brewery sites!
47. STL Beer
We liked how this brewery site combined the colors of white, yellow, orange and black to create an attractive website layout. After scrolling past the navigation of this brewery website, you’ll immediately notice the texture added onto their background. This creative brewery website also does a good job with their subtle animations throughout the site. STL Beer clearly had website marketing in mind when building the simple contact information for their website. Be sure to consider the great design of this brewery website when developing your next custom website.
48. Lakefront Brewery
Lakefront Brewery has a great looking website that uses a black, white and yellow color scheme. The image backgrounds that were displayed in black and white while the products were in color was likely the most impactful quality in the homepage of this website. Their use of wooden patterns throughout the site was a unique choice for a custom website. They clearly had a focus on conversions when designing the domain for their website that matches their company name. These were just a few of the numerous good qualities in this website we had to consider when putting together the list of top websites for breweries.
How to Build a Great Brewery Website
Are you in the process of building a new website for your brewery? How exciting!
Let’s walk through some of the most important steps in building a new, or redesigning an existing, brewery website.
Feel free to skip the first few sections if you already have a domain name, hosting service, and website platform picked out!
1.) Purchasing a Domain Name
Picking out a domain name for your brewery website is a crucial step in establishing your brewery’s online identity. It serves as the address that visitors will use to access your brewery website and plays a significant role in branding and recognition.
Here’s a step-by-step process to help you choose the perfect domain name:
- Brainstorm: Start by thinking of ideas for your domain name, considering the name of your brewery, the types of beers you offer, and your location.
- Simplicity: Try to keep your domain name simple and easy to spell and pronounce. Avoid using complex words, hyphens, or numbers.
- Consistency: If your brewery has an established brand name, it’s generally a good idea to include it in your domain name. For example, if your business name is Green Bud Brewery, don’t register a domain name such as 1BestBrewstore.biz.
- Availability: Check the availability of your desired domain names before proceeding. Many common domain names have already been purchased. If that’s the case, see if your desired domain name is not being used and is available for sale. However, be cautious not to invest too much money in buying a domain name that is for sale.
- Domain Extensions: Consider which domain name extension best suits your website’s purpose. While .com is the most common and widely recognized extension, there are other options available, such as .beer, .brewery, or industry-specific extensions.
- Legal Considerations: Before registering your domain name, conduct a trademark search to ensure it doesn’t infringe upon someone else’s intellectual property. Avoid registering a domain name that includes another brewery’s business name or the name of a popular beer brand.
- Register the Domain: Once you’ve settled on an available domain name, it’s time to register it through a reputable domain registrar. We’ve found GoDaddy and Namecheap to be the easiest platforms for domain name registrations.
2.) Selecting a Website Platform for Breweries
After figuring out your domain name, the next step is selecting a website platform for your brewery website.
Most breweries are going to design content-based websites with photo galleries, location maps, hours of operation, contact forms, and phone numbers to drive conversions.
Platform Options for Content Websites:
For breweries, WordPress is often an excellent choice as a website platform. Nevertheless, there are other options available, such as Wix and other hosted website builders.
- WordPress: WordPress is a versatile and widely used content management system (CMS) that provides immense flexibility and customization options. It caters to all types of brewery websites, from simple sites to more complex ones that offer online beer ordering through third-party plugins. With a vast selection of brewery-themed themes and helpful plugins available, WordPress enables you to create a highly personalized website tailored to your brewery’s needs. It’s an excellent choice if you prioritize control and desire the ability to expand your website’s functionality over time. While there is a hosted version of WordPress available, most WordPress users prefer to install the open-source version on a web hosting account.
- Wix: The Wix platform offers comparable page building features and is also a hosted solution. We have worked on brewery websites built on Wix, and it is a solid page builder, leading us to confidently recommend it. With Wix, there is no need for a separate web hosting service.
It isn’t common for breweries to start ecommerce websites since online sales of alcohol are highly regulated. However, online businesses selling home brewing products isn’t too far outside the realm of a brewery.
Web Hosting Requirements
If you opt for platforms like WordPress or WooCommerce, you’ll need to find a suitable web hosting service.
As a recommendation, we often suggest our reliable web hosting service, which works exceptionally well for WordPress websites. Alternatively, consider the following trustworthy web hosting services from different providers:
- WP Engine: This web hosting service is highly regarded for brewery businesses. WP Engine offers an excellent control panel that simplifies the creation of staging websites. Their backup process is seamless as well. The only drawback we’ve noticed is the limitations they impose on PHP max_execution_time. Additionally, their pricing can escalate quickly if you require upgraded services.
- SiteGround: We have consistently had positive experiences with SiteGround. Their live chat and email support are exceptional compared to more renowned hosting providers. We have never encountered significant wait times when reaching out for assistance, and the first person we interact with usually resolves the issue. Their backup tools are user-friendly, and they offer reasonable pricing for breweries.
- Digital Ocean: While this is an excellent option for cloud hosting, it may be too advanced for most brewery websites. We have encountered no issues with the Digital Ocean cloud network, unlike other cloud networks we’ve tried. However, cloud hosting can become expensive when factoring in droplet (server instance) costs, along with operating system, control panel, server software, offsite backup, and server management fees. For server administration recommendations, check out AdminGeekZ.
3.) Choosing a Website Template for Breweries
Most breweries opt to purchase and customize pre-built website templates, as it significantly reduces the cost and turnaround time of web development. However, if your brewery prefers a unique design, you can always hire a custom web developer or custom ecommerce developer to create a theme from scratch.
For guidance on setting up a brewery website, let’s focus on suggestions for finding pre-built website templates. Here are links to the main theme marketplaces to consider:
WordPress Brewery Themes
You can find free themes at wordpress.org or explore brewery-inspired templates on ThemeForest.
Craft Beer – Themeforest
$69
Brewski – Themeforest
$79
Bluebeard – Themeforest
$79
Weisber – Themeforest
$59
Wix Brewery Themes
Discover free and paid themes in the Wix marketplace at wix.com, with some options that are suitable for breweries.
4.) Creating Content & Adding Visuals for Breweries
Now that you have your domain name, website platform, and theme sorted out, it’s time to start building engaging content for your brewery website!
Here are some tips to help you create compelling and effective website copy:
- Know your target audience: Before writing, understand your target audience’s demographics, preferences, and needs. Tailor your content to address their pain points, provide value, and resonate with them. This will help your brewery website rank higher in relevant searches and attract the right audience.
- Define your key messages: Determine the main messages you want to convey through your website content. Align them with your brand, highlight your unique offerings, and clearly communicate the benefits of your brewery’s products or services.
- Keep it concise and scannable: Online readers tend to skim content, so keep your writing concise and easy to digest. Use short paragraphs, bullet points, subheadings, and bold text to break up the content and improve readability.
- Create clear and captivating headlines: Craft attention-grabbing headlines that immediately convey the value and relevance of your brewery business. A well-crafted headline can pique visitors’ interest and encourage them to explore your website further.
- Incorporate keywords strategically: Conduct keyword research and naturally incorporate relevant keywords throughout your content. This can improve your brewery website’s visibility in search engine results. Avoid excessive keyword usage, as it can hinder readability. Tools like Ahrefs or Semrush can assist with keyword research.
- Maintain a conversational tone: Write in a conversational manner that connects with your brewery audience. Avoid jargon or overly technical language unless your target audience requires it. Engage readers by addressing them directly and using a friendly, approachable style.
- Edit and proofread: Always edit and proofread your content before publishing. Check for grammar, spelling, and punctuation errors. Ensure the flow of your content is smooth, logical, and aligns with your brand voice and style guidelines. Tools like Grammarly can be helpful for proofreading.
- Utilize ChatGPT for assistance: If you need help generating ideas or refining your brewery website content, consider leveraging AI tools like ChatGPT.
To enhance the visual appeal of your content, follow these image-related tips:
- Choose high-quality images: Opt for visually appealing, high-resolution images that are well-composed. Avoid using blurry or pixelated images that may diminish the overall quality of your brewery website.
- Ensure relevance: Select images that are relevant to your content and enhance your message. Use visuals that complement your brewery’s text and provide additional context or visual interest.
- Consider stock photo resources: Explore reputable stock photo websites such as Unsplash, Pixabay, or Shutterstock to find professional-quality images related to breweries. Ensure compliance with licensing requirements and attribute images as necessary.
- Customize images when possible: If you have the skills or resources, consider customizing or branding images to align with your brewery’s brand. This helps create a cohesive visual experience for your visitors. Tools like Adobe Photoshop or Canva can assist with customization.
- Optimize image file sizes: Compress images to optimize their file sizes without compromising quality. Large image files can slow down your brewery website’s page speed, negatively affecting user experience and SEO. Consider using tools like TinyPNG.
5.) Post Launch Tasks for Breweries
Once you have built and launched your brewery website, there are several important tasks and services to consider for maximizing its effectiveness. Here are some basic suggestions to help you navigate post-launch activities:
- Search Engine Optimization (SEO): Implement SEO strategies to improve your brewery’s visibility in local search results. Conduct keyword research, optimize your content, and establish a solid internal linking structure. Regularly update your website with fresh, high-quality content to attract organic traffic. Consider hiring our SEO team or exploring third-party providers like The HOTH for assistance.
- Paid Advertising: Drive targeted traffic to your brewery website by utilizing paid advertising platforms such as Google Ads or Facebook Ads. Consider hiring our PPC management services or finding talented professionals on platforms like Mayple for effective paid advertising campaigns.
- Conversion Rate Optimization (CRO): Analyze your brewery website’s performance and user behavior using tools like Google Analytics. Identify areas where users may drop off or encounter barriers to conversion. Conduct A/B testing with tools like VWO to make data-driven changes and improve conversion rates and user experience.
- Website Security: Safeguard your brewery website from malware and other threats. Implement robust security measures such as SSL certificates, web application firewalls (e.g., Sucuri), and regular backups. Keep your CMS, plugins, and themes up to date to minimize vulnerabilities. Monitor your website’s uptime using a service like UptimeRobot.
- Website Maintenance: Ensure optimal performance of your brewery website through regular maintenance. If you’re using WordPress, update plugins and themes, monitor website speed and performance, and address broken links or errors. Consider our website maintenance services or hire a freelancer from Upwork. Regularly back up your brewery website to protect against data loss or technical issues.
- User Feedback and Testing: Actively seek user feedback to understand visitor experiences and identify areas for improvement. Implement user testing to gain insights into how users interact with your brewery website. Utilize feedback to make iterative enhancements and continuously optimize the user experience.
- Content Updates: Keep your website content fresh and up to date. Regularly publish new blog posts related to breweries, update product information, and ensure the accuracy and relevance of all content. Engaging and valuable content not only attracts visitors but also encourages them to return and share your brewery’s content with others.
Remember, post-launch digital marketing activities are crucial for the long-term success of your brewery website. Stay proactive, monitor performance, and adapt your strategies to achieve your business goals and meet the needs of your audience.