33 Best Email Marketing Campaigns

Come and join us as we review our top email marketing campaigns! In this collection, we wanted to include some visually stunning designs, but also provide valuable and engaging content that drives conversions. From sleek and modern layouts to interactive features, these examples effectively communicate their message and encourage the reader to take action. Whether you’re a business looking to improve your email marketing strategy or just curious about what’s out there, these campaigns are sure to impress and provide valuable insights.

1. A&E

A&E email marketing campaign keeps things simple by making use of simple backgrounds and bold fonts. Including very simple linking photos to various shows was a cool idea. We also thought their image frame for the main picture was cool. You might notice a few links in white that visitors can use to navigate to more information.

2. Ace Hardware

We liked how all of this email campaign uses boxes to organize all of their information. Small red accents allow for customers to find buttons and important content. Also, lots of images of products can be found, each displayed in its own box. Even a mini menu bar can be noticed to help out. The benefits of shopping from this brand are mentioned near the bottom.

3. Anker

Here’s an example that makes great use of creative fonts. Short accents of blue livens up their site, giving it a clean look. We liked how images of their products in use were included. You may also notice how they include social media links, which was amazing.

4. Bad Birdie

Bad Birdie is a brand that makes great use of well developed images to display their products. We liked how their styling looks similar to a site while still showcasing simplicity. We liked how their images extended from the frame to grab attention. Including buttons to help customers get to the specific products they wish to see was a good choice.

5. Bath & Body Works

Bath & Body Works uses a colorful template for its email marketing campaign that matches with their store if you’ve ever visited one. Adding in lots of heart graphics and pink accents was sleek and relaxing. We loved their creative fonts that are a mix of basic, elegant and simple. Pricing was clearly labeled throughout their image thumbnails.

6. Brewers

Likely this email campaigns best feature was their color scheme. Reusing their logo throughout this design was also helpful. It was also helpful to have strongly labeled and pricing for each booking at this stadium. Adding links to highlights, schedules, buy tickets, shop, and social media pages. Bold fonts were also used nicely.

7. Bushnell

Simplicity and straight to the point is exactly what Bushnell strives for in their email design. Few images are used so everything is right to their points. Also, this design includes logos of all of its brands from which customers can shop. Short paragraphs were also included to allow for information to travel to customers faster. Whitespace was also cleverly used to help customers find information quickly.

8. Carhartt

Imagery is another big seller here. We liked how they use a variety of product images and product in use pictures. Having a yellow accent just like in their logo design was a perfect choice. As for the buttons, it helps to organize all of this. Overall this was simple and really spoke to their business’ feel.

9. Converse

Instead of overwhelming customers with too much textual information, Converse relies on lots of images to display their products. Their campaign seems very simple and modern which helps to create a specific feel for their company. We thought adding in their social media tags was another good idea. Similarly, bold fonts are used to get that modern touch.

10. Crocs

Crocs utilizes a simple feel with not many images to bring awareness to their logo that resembles their product. Accents of blue help tint it with a welcoming but calming feel. Also having links in the form of buttons allowed for additional content to be added without making the page feel overwhelming. We also like their simple fonts that can be seen throughout their short example.

11. Field & Stream

Our favorite feature of this site is their orange accents that attract customers. We thought it was cool to use a wood and paper texture as a background in areas. Thought there aren’t many images we can definitely see what they as a business sell. Large text is used in some areas to help certain information pop. Additionally, links to their social media pages can be found at the very end of their email campaign.

12. Fjallraven

Fjallraven uses lots of relaxing images to create their whimsical outdoor vibe. White space is well used to help balance out all of their content. It was nice to make sure all written content was formatted into short paragraphs to make it easier to read. We thought their logo design was creative and interesting. Adding in codes to help customers receive discounts was also helpful.

13. FX

This layout is covered with a dark color scheme that catches the eyes of customers. Creative and interesting images are used to help customers connect with their business. A few sharp accent colors are used to help hulu and their brand stand out very well. White rimmed buttons can be noted to also help with their additional information.

14. Gamestop

This was a great example to review when looking into email campaigns. Creative graphics can be noticed to accent areas of their design. We liked how every product showed what gaming console matched with it. Adding in a section to preorder games was a great choice. We also thought it was cool to display playstation accessories.

15. Golf Galaxy

Golf Galaxy uses a minimalistic design, with an image at the top. Interesting fonts are used to help them stand out from their competitors. Adding in graphics in the form of icons to help people manage their ad. Having an option for a rewards card was also an idea that struck our attention. Possibly Golf Galaxy’s best feature is their simplicity that clearly points to what they are selling.

16. Grove

Grove makes great use of muted, natural colors throughout that match with their products for a cohesive look. Well-planned imagery was used to make their visual appeal even better. Adding in buttons matching with their relaxing color scheme. A small portion of a section provides customer reviews, making this a unique and effective design. Lastly, there is a blue bar that contains links to various social media pages connected to them.

17. Hydroflask

We loved how this company focuses on the relaxing feel of their product. A simple font is used that is professional and easy to read. The email marketing template for Hydro Flask does things a little differently than most others by focusing on the use of solid colors instead of images or graphics. Making sure to use their logo design at the top was a brilliant choice.

18. Kohls

Making sure to include lots of Kohls’ sales was a great idea. We liked that they visually included their Kohls cash graphics so customers can know what to expect. Adding in tape like graphics to show trends that are set was perfect. The main colors used in this template include red, black, and white, each serving a specific purpose.

19. Lacoste

Having a simple design is something that always helps more people enjoy their design. Lots of intriguing images speak for a great majority of this example. Small amount of text written in simple font was another amazing choice. Not too much else is going on with this email campaign, but that’s okay because the images will speak for their business.

20. Lego

Lego was another perfect example. Without even using their signature red and yellow, customers can recognize who they are. Creating unique programs such as LEGO love was a nice idea that helps them stand out. Realistically, there isn’t too much happening in this design, but it their product is so well known that it isn’t too big of a deal.

21. Marmot

Marmot maintains a solid balance of text and images for its marketing message, so it doesn’t overwhelm the customer. They clearly thought about their color choices when they picked them out because they harmonized together beautifully. Adding buttons to shop for women or men was an option we didn’t miss. Some of the offerings are displayed in the lower section and are followed by simple white and black icons. These icons have black text which informs customers about various sections, such as the rewards, sales, and product categories, while buttons appear in purple, attracting attention instantly.

22. Nautica

Here we have and example that feels very clean and modern. There is little that is included in their ad, so it serves more as a reminder for customers who already know who they are. Some icons are used to help direct customers to more information. White space was also something that we really liked in this one.

23. Newegg

Newegg surely made use of lots of images of their products. This keeps customers involved but they don’t have to sit and read lots of words. We liked how their layout for images created a downwards arrow, signifying that there is more. Showing their new (discounted) prices in red was perfect. We also liked how they pushed customers to download their app to get information and deals right away.

24. Office Depot

Here, bright yellow can be found to frame images of their products. We liked how their pricing is written largely so customers for sure know the prices. Including deals based on the current seasons was also a great idea. We also loved that their logo design was carefully displayed at the top.

25. Olive Garden

Right away we can notice how this Olive Garden keeps things simple without sacrificing any element of attractiveness. They use all of the qualities that are seen in their other forms of advertising to create a feeling of unity. Their green and brown colors creates an outdoorsy/natural feel that makes people believe they are eating higher quality food. We liked their scrolled writing that evokes a feeling of elegance.

26. Public Goods

Public Goods has one of the cleanest designs ever used for an email marketing campaign. The gray background provides a sophisticated appearance, while the black text is easy to read. Small lines connect labels to their products, which we thought looked great. Having minimal colors in their site was also a perfect choice because it really kept that modern feel going.

27. Salt Life

With its vivid colors and attractive design, Salt Life’s email template work well for attracting and convincing customers. Adding graphics right into their photos to make them look more interesting, was a creative choice that was surely a great one. Their catchy titles were another piece of their email campaign that stood out to us.

28. Speck

Speck clearly displays their products and we loved that about them. A white, gray, and blue color scheme helps to keep everything organized in a manner that attracts customers’ attention. Lots of whitespace is used to help maintain a relaxing feel to their site. Many images have blue buttons underneath them allowing customers to visit their website directly.

29. Stumptown Coffee

Stumptown Coffee was definitely a top example based on their unique design. Their fonts, unique image frames and buttons helps build their individuality. We thought it was cool to have a variety of curved writing to create unity in their design. Also adding in sales codes was something we will never ignore.

30. Sweetgreen

Keeping things simple, Sweetgreen has designed its email marketing message to convey to customers the importance of eating healthy. Their muted and natural colors help to create that more healthy feel. Even though their is very little information, anyone who is interested can easily visit their site by visiting their site.

31. Target

Utilizing many colorful backgrounds for their images, Target is another great option for ideas when making an email campaign. Including lots of different products was perfect. It was clear that they have a variety of objects. It was useful that their design had some repetition but some variety of elements so it didn’t seem boring.

32. Vineyard Vines

With its blue and white color scheme, this design seems very calming and gives off an ocean vibe. Lots of blue accents (both dark and light blue) are used to keep that theme alive. Really short paragraphs are used to keep customers engaged but not overwhelmed. We also thought it was nice that their social media was included into this short form of advertising.

33. Yamaha

Yamaha’s high-quality imagery was clearly their best feature. A feeling of unity was built through their images that clearly tell a story. Having really short paragraphs once again saves the day because customers feel less overwhelmed by written content. This site almost has us at a loss for words.