Do you love watching YouTube videos? Find yourself climbing down the loophole of YouTube’s engaging videos? If so, you’ve probably seen countless ads while trying to enjoy your content.
Discover examples on our list of top 29 YouTube ad campaigns known for compelling content, smart targeting, and driving conversions. Perfect for businesses refining their strategy or anyone seeking inspiration!
1. B&H

B&H’s video ad of their brief history can be found right away on this list. We enjoyed this because it was provided loads of information, while being lighthearted and fun. Their catchy background music was something that stood out to us. The combination of graphics, maps, commentary, comical quips, and personal interviews creates an example that customers will be sure to remember.
2. Masterclass

This is a great example because people who are interested in videos similar to this will find the ad interesting (even if it’s a little long). We thought it was unique to raise awareness to how important negotiation is to our daily lives. Additionally, we thought it was helpful to have interesting background music to improve their video just a bit.
3. BlueHost

BlueHost was smart by maintaining a short 30 second ad. We really liked how they made their product look very easy to use. Their use of amazing graphics and bold colors was another great choice. Their catchy music makes their example even better. Finally, we thought it was smart to show their logo at the end of this ad.
4. T-Mobile

T-Mobile decided to go with the comedy route for this ad. Using a few famous figures was another good idea. It was helpful that their ad wasn’t super long. Their humor matches with the benefits their company will provide which we enjoyed. Don’t forget to look at this company for YouTube ad inspiration.
5. Michelob Ultra

Here’s another example that takes advantage of celebrities such as Jimmy Fallon, John Cena and more. They also played on that element of humor to build a connection with their customers. Overall, this ad uses humor and a simplistic slogan appearing at the end to attract their customers.
6. Clash Of Clans

This ad is very long so it won’t likely attract lots of new customers. But attempting to gain traction by creating short films was a unique idea that we liked. Allowing for current players to get excited about this game will help them with their advertising. Using bold fonts in this video was another portion of this site that we enjoyed.
7. Aviation Gin

For YouTube ads, celebrities are really the way to go. This company uses Ryan Reynolds to hook their customers into watching their ad. We liked how they showcased their logo for a while so customers know what they’re selling. Additionally, this company picked a perfect length for their ad, not too long but long enough to get their point across.
8. Google

This commercial tugs at the heartstrings by using video footage of emotional times or moments. As the video plays, a search bar is displayed searching relative questions that are typically difficult to answer. This displays that google can answer some of life’s most difficult questions. It especially focuses on first responders and what they do for us.
9. Dove

This was a highly impactful ad. Though it isn’t directly selling their product, it goes through an eye-opening experience that deals with beauty pressures placed on young girls. This advertisement will give viewers goosebumps because of what we might not realize we are being forced to believe and see.
10. Motorola

This example makes its mark by using brightly colored lines to highlight their product. This high-quality video flows through their products qualities and benefits. Allowing for the images to do all of the explaining with minimal speaking and text was another smart choice. Finally, we liked that their video wasn’t super long.
11. Wayfair

Wayfair is another company that can certainly serve as an example for future businesses. Having a really really short video was smart because it keeps viewers engaged. It makes sense because they showcase how easy it is to find furniture that matches and fits in your home well. Overall, simplicity seems to be showcased well in this example.
12. PlayStation

Even though this is a very short, it captures attention very effectively. We thought their black backgrounds was smart because it allows for a polished feel. Showing their products in lots of different angles creates a more futuristic tone. We really loved every second of this quick commercial.
13. HP

HP is an example that really speaks to the issue of ocean pollution. They did a great job with storytelling in their ad. This goes through the motions of dangers a small item such as a plastic bag can be towards an animal living in the water. But before it gets bad for the fish, the bag is yanked out of the water and turned into a computer to show that HP cares about keeping the waters clean.
14. Clif Bars

This is a company that for sure does a perfect job showcasing that they are a natural company. Going into their factory so customers understand where their food is coming from is a great choice. Additionally, we like how they make their company owners seem very personable. Additionally, they show some of their workers so people can see the diversity of their company.
15. Febreze

Febreze makes use of a short commercial that will convince customers their air fresheners are superior. Comparing competitor products next to theirs in a split screen is a technique that never gets old for us. Their catchy jingle that can be noticed at the end is played in all their advertisements which creates a sense of unity.
16. Discovery Plus

Inspiration can easily be found in this example for Discovery Plus. Its music choices, imagery and colors all factor in to that feeling. Their length is perfect because it keeps viewers engaged. Finally, their bold fonts also get people excited about this service.
17. The General Insurance

This is another brilliant commercial. Even though it was short it was very straightforward. Adding in a bit of humor with showing a man with a tattoo he regrets was smart. But adding in some text related to their services helped customers understand what they would be getting if they consider this company’s services.
18. Mountain Dew

Here we have a quirky example that stands out due to its uniqueness. There isn’t much to say about this example, but because it’s so strange, it helps them to stand out. Including their tag line “Do the Dew” was another great choice because customers will be able to identify their product it if they haven’t already.
19. Bosch

Bosch showcases their many different products. They use a tacky phrase “Like a Bosch” to convey that life is better when using their products. They also chose an actor that looks a bit dorky to make their commercial funnier. Adding in small little animations also improve this design.
20. Dr. Squatch

This company plays on the feeling that their soap will make you more manly. Interviewing girls to see what their reaction of the scent shows that many girls are attracted to the scent, which will get many guys to buy it. We also thought it was creative to give a little backstory on their brand, ingredients and more all through interviews with customers.
21. Honey

Honey does a great job creating an ad that proves this company will save their customers money. We liked how they showed a variety of products that you can save money on (some of them a bit surprising). Even though this example was cheesy, it really did showcase what their product does.
22. Sprint Mobile

Simplicity is key for an example like this one. Sprint mobile is short and makes great use of bold fonts to help information stand out. Additionally, bullet points are included to help customers read information better. We also thought that having a bright yellow color as an accent made it easy for people to find the important information.
23. Starz

Starz thought about how to engage their customers by sharing a commercial. This is a show that can be found on their streaming service, so if it looks good, people must subscribe to them. We liked how they made sure to share their pricing at the end. Don’t forget to take a look at this example when searching for information.
24. Grammarly

Here we have a brightly colored design with creative graphics. These are a great option because it makes people more engaged. Showcasing exactly what their service provides is extremely helpful so customers aren’t confused. We think their animations were also smart because it creates a sense of unity in their example.
25. FX on Hulu

This commercial is short which is exactly what people look for. Their catchy music and short clips from their show was smart. Once again, adding in their pricing was brilliant. Using their brightly colored green that their logo is covered in was another choice that we didn’t skip over.
26. One Wheel

One Wheel took advantage of a perfect slogan which also seems to be their mission statement, “help destroy boredom, forever.” Adding into this example that their product was made in the USA will attract quite a few customers. They made sure to show their logo design which was unique and creative. Overall, this was an example that other companies can certainly check out for inspiration.
27. Dr. Pepper

Here’s another company that chooses to attract customers by having a more humorous commercial. Though it is short, it gets people to chuckle and wonder what this product is. Creating “Fansville” just for their ad was also unique and gets people talking.
28. VRBO

VRBO is another example that is for sure to grab attention of customers. Showing a variety of “dream homes” for vacation brings many different target markets to their company. Adding in a search bar to show as what they offer was amazing. Including their logo at the very end of their ad was a perfect choice.
29. Amazon

This ad uses Michael B Jordan to create a character for their Amazon Alexa. It is both funny and allows customers to know what Alexa can do. It also helps that this ad isn’t super long so we are able to stay engaged for the whole thing.
YouTube offers various ad formats, including TrueView in-stream ads, TrueView discovery ads, and bumper ads. Each of these formats serves different goals and user experiences.
Effective YouTube video ads have a clear message, captivating visuals, and a strong call-to-action (CTA). They grab attention within the first few seconds and cater to viewer interests.
YouTube targeting allows you to reach specific audiences based on demographics, interests, search history, and online behaviors. This ensures your ads are shown to relevant viewers.
The ideal ad length depends on the ad format and your message. In-stream ads can vary from a few seconds to a few minutes, while bumper ads are limited to 6 seconds.