Our Email Marketing Management Services
Our team offers a wide range of services, including email marketing strategy and email template design.
We also provide analytics and tracking support to help our clients understand how their email campaigns are performing, and to help with making data-driven decisions.
Some of our specific email marketing services include are listed below:
- Email list building and management
- Campaign planning and scheduling
- Campaign tracking and reporting
- Data analysis and segmentation
- Email templates (pre-made and custom)
- A/B testing and optimization
- Deliverability consulting
- Automated and trigger-based emails
As an email marketing agency, we have a team of experts who are skilled in all areas of email marketing, including design, copywriting, data analytics, and more.
We have an understanding of the best practices and latest strategies, which can help us reach and engage your target audience.
A Few of Our Email Marketers
Pricing for Email Marketing Management
The cost of our email marketing management services is based on the time spent helping you configure, build, optimize, and run your campaigns. You can get started today by purchasing a block of time to put our email marketers on retainer for your company.
Invoiced Monthly
- Existing Clients Only
- Any Time Spent Billed Monthly
- Time Use Summary Reports
- No Outsourcing
- Service Availability of M-F, 8AM-5PM CST, No Holidays
Pre-Purchased Block of Time
- Dedicated Account Manager
- No Contracts, Auto-Renewals, or Expirations
- Time Use Summary Reports
- No Outsourcing
- Service Availability of M-F, 8AM-5PM CST, No Holidays
How We Build Email Marketing Lists
Building an email marketing list is an important step in creating a successful email marketing campaign.
Before we jump into how to build an email list though, it’s important to mention that complying with the laws and regulations around email marketing, such as GDPR and CASL, is required within our email marketing services.
As a standard practice, we include a clear and visible unsubscribe link, and make sure that your email list is made up of people who have opted-in to receive emails from you. Additionally, our email marketing services cannot be used with purchased or rented email lists.
Here are a few of the strategies we help our clients use to grow their email lists:
- Create a lead magnet: A lead magnet is an incentive within a sales funnel hat we offer in exchange for someone’s contact information. This can be a free guide, e-book, whitepaper, case study, webinar, discount code, exclusive offer, or other piece of valuable content. By offering something of value in exchange for contact information, we can attract new subscribers to your list.
- Use landing pages and contact forms: We create targeted landing pages and simple contact forms for your website visitors to land on and subscribe to your email list. We typically make sure the forms are easy to fill out and include clear instructions on what people can expect.
- Use social media: We can promote your business on social media and share links to your website or landing pages to target specific audiences.
- Use an exist intent: We can set up an exit intent that shows after someone navigates away from your website, or spends a certain amount of time on the page. This can be a great way to capture an email address from someone that might be losing interest in the moment.
- Offline collection: We can help you collect email addresses through offline methods, such as emails you collect at the point of a sale or from events you host.
The next step is to bring some automation into your email marketing to help us stay in touch with your subscribers between manual email blasts. Let’s talk about that next!
Benefits of Email Marketing Automation
There are many reasons to explore automated email marketing campaigns for your business.
Email marketing automation is used to automate the process of sending targeted, personalized emails to your email list subscribers.
This can save time and resources within our email marketing services, since it allows us to stay in contact with your subscribers between manual email blasts.
Here are some examples of how our email marketing management services use automation for our successful digital marketing clients:
- Sending a welcome email to new subscribers, which can help inform them of your email frequency, what you’ll be sending, etc.
- Sending email sequences to nurture a recent lead, which might involve 2-3 emails per week over the next month, with further details of a product or service they expressed interest in.
- Sending abandoned cart emails to customers who have gone into your checkout and provided contact information but didn’t complete the purchase.
- Sending personalized product recommendations to existing customers based on their purchase history.
- Sending re-engagement emails to inactive subscribers to encourage them to continue receiving emails, or explore new products or services you offer.
- Sending annual service reminders, birthday wishes, or happy anniversary emails with special offers to existing customers.
Email Marketing FAQs
Why is email marketing essential for my small business?
Email marketing allows you to maintain direct communication with your customers, promote products or services, and nurture leads. It’s cost-effective and offers one of the highest ROIs among digital marketing channels, making it ideal for small businesses.
Which email marketing platform do you recommend: MailChimp, Constant Contact, or ActiveCampaign?
Each platform has its strengths. Depending on your business needs, goals, and audience size, we can recommend the best fit. For instance, MailChimp is user-friendly and great for startups, while ActiveCampaign offers advanced automation features suitable for growing businesses.
Can you migrate my existing email list to a new platform?
Yes, we can seamlessly transfer your current email list to MailChimp, Constant Contact, ActiveCampaign, or most other email systems, ensuring no data loss and minimal disruption to your ongoing campaigns.
How do you ensure my emails don’t end up in the spam folder?
We adhere to best practices in email marketing, including list hygiene, optimized email design, and compliance with regulations like CAN-SPAM. We can also help you setup SPF and DKIM records on your domain’s DNS to help with authentication. These steps help maximize deliverability and reduce the chance of your emails being marked as spam.
Will I get custom-designed emails that match my brand?
Absolutely! Our marketing team can craft email templates tailored to your brand’s design, ensuring consistency and professionalism in all communications. If you are on a limited budget, we can alternatively use a free design template offered by your email platform.
How do you segment and target my audience for better results?
We analyze your email list and customer behaviors to segment them into specific groups based on criteria like purchase history, demographics, or engagement levels. This allows us to send tailored messages, increasing open rates and conversions.
What metrics do you track to measure the success of email campaigns?
We monitor various metrics, including open rates, click-through rates, conversion rates, bounce rates, and unsubscribe rates. These insights help us continuously optimize your campaigns for better results.
Do you handle automated email campaigns, like welcome series or cart abandonment?
Yes, most email platforms offer automation tools. We can set up automated workflows, from welcome emails to re-engagement campaigns, ensuring you’re constantly nurturing your leads and customers without manual effort.
How does pricing work for your email marketing services?
The cost is basically a time-and-materials situation. We work with you to determine a budget for your email marketing needs so we can help you set a realistic project scope.
Our Favorite Platforms for Email Marketing
There are dozens of email marketing platforms and tools for you to choose from, all with their own unique benefits.
Our email marketing managers tend to suggest Mailchimp, Constant Contact, and ActiveCampaign to create and manage email marketing campaigns. However, we are open to using other platforms like HubSpot for our email marketing services.
Each of the previously mentioned email marketing tools are widely used and respected, and they all provide a range of features and options to help us manage and optimize your email marketing campaigns.
Ultimately, the choice of which platform to use will depend on your specific needs, and our email marketing management team is happy to help you explore your options!
1.) Mailchimp
Mailchimp is a well-established platform that offers a wide range of features for email marketing, including email list management, campaign creation and tracking, automated journeys, and integration with various third-party tools.
The platform has a user-friendly interface and offers a free plan for small businesses and individuals. Additionally, Mailchimp offers pre-designed email templates, easy to use drag-and-drop email builder, A/B testing, and insights and analytics on campaign performance.
They were recently bought out by Intuit, the company behind QuickBooks.
2.) Constant Contact
Constant Contact is another widely used email marketing software that offers a similar range of features to Mailchimp, including email list management, campaign creation and tracking, and automation.
The platform also offers a variety of pre-designed email templates and a drag-and-drop email builder, making it easy to create professional-looking emails. Constant Contact also provides real-time analytics, A/B testing, social media integration, and a free trial for new users.
Their pricing jumps more quickly than Mailchimp for the same features.
3.) ActiveCampaign
ActiveCampaign is a more robust and sophisticated email marketing solution than Mailchimp or Constant Contact.
It offers a more extensive range of features and automation tools, since it is targeted towards mid-market and enterprise businesses.
The platform includes email list management, campaign creation and tracking, automation, and lead scoring, as well as features like website messaging, SMS marketing, and CRM. ActiveCampaign also offers a free trial, but its pricing is generally higher than Mailchimp or Constant Contact.
It can also be a little more time consuming for our email marketing management team to set up and use because of all the additional features it offers.
Hear what our customers are saying
Cassie Richards
Working with WebCitz has been nothing but a great experience. David, Jake, Drew, and the rest of the team are easy to work with, accommodating, and very knowledgeable. WebCitz is a company that you can trust will be there when you need them most. If I’m having an issue or problem with a website, I can always count on a quick response and a timely solution.
C. Vicki Gold, PT, MA
I couldn’t be much happier with WebCitz than I am today. Compared to previous web services I have experienced, the WebCitz team has been the most responsive and effective. They were patient as they helped me develop my current website, and they are always available when I have questions or want to make changes. Having that kind of personal service is extremely valuable and appreciated when you’re a small business owner like me. 🙂
Tara Candland
Incredibly responsive, fast, and professional. They quickly understood the issue we were having with our site, which was fairly complicated, and were able to resolve it. They kept us updated in lay terms along the way so that we could understand how the issue was progressing.
Rummeles Fine Jewelry
Great company to deal with! They have a great team of people and are always there to answer any questions we have!
Jeff Ring
This company is just a thrill to work with. Everyone is so friendly and eager to help even with the smallest items. They are always very accommodating when you stop by to look at the magnificent fish tank and will greet you with a warm cappuccino.
Jen Ollanketo
WebCitz helped the Oshkosh Area Humane Society with our new website and they were great to work with. Responsive, professional and affordable. I think the biggest perk for us was having someone local we could talk to for assistance instead of long wait times. Definitely would recommend to anyone looking to start up or revamp their website.
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