Our Lead Generation Services
There are countless ways our lead generation specialists can attract quality traffic to your website that might result in leads for your sales team.
The best way to begin with lead generation marketing is to start creating valuable content. The reason for this suggestion is so many types of lead generation strategies require useful content be shared, whether that be SEO, PPC, social media, email marketing, etc.
You can start by thinking of content that is shareable on landing pages, whitepapers, case studies, blog pages, webinars, email strings, videos, and other mediums.
Let’s go over a few strategies our lead generation company uses:
1.) Build out lead magnets
A lead magnet offers some kind of valuable content to someone in exchange for their contact information.
You might be able to entice someone with whitepapers, case studies, guides, downloads, or webinars to provide you their email address in exchange for the free content.
Once you get their email address, it is common to subscribe them into an automated email marketing campaign to nurture them as a new lead.
2.) Add contact forms to your website
Adding contact forms throughout a website’s content is another great way to generate leads, especially from existing traffic.
These forms allow visitors to provide their contact information, such as their name, email address, and phone number without having to find your contact page or navigate away from the content they are reading.
3.) Create automated email marketing campaigns
After getting someone’s contact information, subscribe them into an automated email campaign that sends relevant, useful information to their inbox a couple times each week.
This will keep them familiar with your brand and increase the changes they reach out with question for your sales team.
Check out these impactful email campaign examples!
4.) Building out landing pages
A landing page is a specific page on a website that is designed to convert visitors into qualified leads.
This page should be clear, concise and include a call to action that encourages visitors to provide their contact information.
These are best used as destination pages for social media ads, search engine ads, or email marketing campaigns.
Check out these amazing landing page examples!
5.) Run social media ads
You can use Facebook and Instagram ads to target audiences that might be interested in your products or services.
These ads might be lead generation forms that don’t require the user leave the social media channel, or they could be ads that drop people into a sales funnel or landing page you’ve built out.
For fresh ideas, check out what these top ranked Facebook Ads examples!
6.) Run search engine ads
You can run Google Ads or Bing Ads to target people actively searching for your products or services.
We suggest using a sales funnel or landing page for the destination of the ad, instead of sending new traffic to your homepage which isn’t likely to convert as well.
Need inspiration for what makes a great Google Ad? We’ve got a blog article that shows successful Google Ads examples!
7.) Use retargeting
You can use retargeting ads to target visitors who have already shown an interest in your products or services.
This is almost always used when running any kind of paid advertising, since most people require more than one touchpoint with your business before converting as a lead or customer.
8.) Use live chat or chatbots on your website
Incorporate a live chat or chatbot on your website to engage with visitors and gather their contact information.
This is another great way to get contact information, since not everyone will be interested in filling out a contact form and waiting a few days for a response. People love instant feedback!
9.) Offer discounts or special offers
You can use discounts or special offers as part of a lead magnet to get contact information, or even use it as a way of generating buzz on social media.
There are numerous websites you can promote coupons and discount codes on as well, which work especially well for ecommerce websites.
10.) Use surveys and quizzes
Everyone loves interactive surveys and quizzes. These can be used to gather valuable information, such as what types of products someone likes the most, what they found interesting on your website, what they liked about a service you offered, etc.
We’ve even used surveys as a lead generation strategy in the past as a testing tool to let people get an answer to a question.
11.) Use referral programs or affiliate marketing
You can encourage current customers to refer friends and family by offering incentives within a referral program. This is a great way to get people talking about your website.
12.) Leverage webinars and live events
You can host webinars, live events, or podcasts, and use them to generate leads and educate potential customers about your products or services.
This is commonly used in technology, fitness, and real estate sectors, but it really applies to almost any industry.
13.) Guest blogging
You can write guest blogs on other relevant websites, and include a link to your website or landing page.
This is an easy lead generation strategy to get people to potentially visit your website from sources you’d otherwise never seen exposure from without offering something of value.
14.) Use social media
Utilize social media platforms like Facebook, Instagram, LinkedIn, Twitter, and Pinterest to attract qualified leads and generate interest in your products or services.
Each of these social media platforms have their own unique way of helping you bring traffic in from various forms of content.
15.) Optimize for search engines
When you’ve built out enough content, you can include it in your blog or other sections of your website.
It isn’t uncommon for people to use blog posts within automated email campaigns to provide additional content for reading.
You should always look for ways to repurpose your content for more than one medium. However, don’t repurpose guest posts by adding content to your own website since that will create duplicate content issues!
A Few of Our Lead Gen Experts
Pricing for Lead Generation Services
The cost of our lead generation services is based on the time spent on your account. You can get started today by purchasing a block of time to put our lead generation experts on retainer for your company.
Invoiced Monthly
- Existing Clients Only
- Any Time Spent Billed Monthly
- Time Use Summary Reports
- No Outsourcing
- Service Availability of M-F, 8AM-5PM CST, No Holidays
Pre-Purchased Block of Time
- Dedicated Account Manager
- No Contracts, Auto-Renewals, or Expirations
- Time Use Summary Reports
- No Outsourcing
- Service Availability of M-F, 8AM-5PM CST, No Holidays
The Importance of Lead Generation Services
A lead generation service is important for your business because it helps to identify potential customers who are interested in your products or services.
By generating leads, you can increase your customer base, revenue, and growth without having to rely strictly on word-of-mouth and existing clients.
Here are a few key reasons why lead generation services are important within your digital marketing service:
- Increase revenue: Generating qualified leads is the first step in the sales process, and by converting leads into customers you can increase your revenue.
- Identify potential customers: Lead generation helps you identify potential customer personas who are interested in your products or services, and allows you to target future marketing efforts to those demographics, interests, or pain points.
- Lower customer acquisition cost: By focusing on a lead generation strategy that is optimized to your audience, you can decrease the cost of acquiring customers in comparison to generic, broad marketing campaigns like print advertising.
- Improve customer retention: By gathering leads and following up with them, you can create a more personalized customer experience. Knowing how to communicate to customers throughout their journey will help you improve your communication after they choose to do business with you.
- Better forecasting: By tracking the number of leads generated on your website or ad campaigns (and your conversion rates), you can better forecast your future sales and revenue.
- Provide valuable insights: Lead generation services can also provide valuable insights into customer needs, preferences, and behavior, which you can use to make more informed decisions about product development, service additions, and promotions.
- Allows for scalability: You can automate a lead generation service to make it easier for you to scale their marketing efforts as you customer base grows. For instance, you can rely on automated email campaigns to nurture prospects, or automated follow-up emails to retarget an existing client with a recurring service.
Lead Generation FAQs
Why is lead generation essential for my small business?
Lead generation is the process of attracting potential customers to your business. A consistent flow of quality leads ensures that your business maintains growth, fills its sales pipeline, and maximizes revenue opportunities.
How can sales funnels contribute to my lead generation efforts?
Sales funnels guide potential customers through a structured journey, from awareness to conversion. By creating targeted funnels, we can effectively capture leads at various stages, ensuring a higher likelihood of conversion.
What role does SEO play in generating leads?
Search Engine Optimization (SEO) helps your business appear in organic search results. When your website ranks higher on search engines like Google, it attracts more visitors, increasing the potential for capturing leads.
Can PPC campaigns provide quality leads?
Absolutely! Pay-per-click (PPC) campaigns, when optimized correctly, target specific demographics and search intents, ensuring that the traffic driven to your site is relevant and more likely to convert.
How does email marketing fit into a lead generation strategy?
Email marketing nurtures potential leads by providing valuable content, offers, and engagement points. A well-crafted email campaign can move prospects further down the sales funnel and convert them into paying customers.
What is retargeting, and why should my business consider it?
Retargeting involves showing ads to users who’ve interacted with your brand but haven’t converted. By displaying tailored ads to these individuals, we can recapture their interest and guide them back, increasing conversion chances.
How can chatbots enhance my website’s lead generation capabilities?
Chatbots provide instant responses to visitor queries, ensuring that potential leads remain engaged. They can capture contact details, answer frequently asked questions, and even schedule appointments, streamlining the lead capture process.
Do promotions and surveys really help in acquiring leads?
Yes! Promotions can incentivize users to share their contact details, while surveys can provide valuable insights about your audience. Both tools offer an interactive way to engage potential customers and gather information.
How can webinars and blogging contribute to my lead generation strategy?
Webinars provide valuable content and establish your business as an authority in your field, attracting potential leads. Blogging improves SEO, drives organic traffic, and offers content that can be shared across social media platforms, further expanding your reach.
How much do lead generation services cost?
The cost is basically a time-and-materials situation. We work with you to determine a budget for your lead generation services needs so we can help you set a realistic project scope. We do not charge per lead.
Hear what our customers are saying
Southwest Radio Church
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