Google Ads Management Services

Our Google Ads Management Services

Hiring us as your Google Ads manager can be a smart investment your business.

Google Ads, formerly known as Google AdWords, is a powerful platform that allows your business to reach a large, targeted audience through online advertising.

However, effectively managing a Google Ads campaign can be time-consuming and it requires a certain level of expertise.

Our professional Google Ads managers can help you achieve better results from your Google ad spend by managing and optimizing your campaigns.

1.) Create and optimize effective campaigns

One of the main benefits of hiring us as your Google Ads management company is that we have the knowledge and experience to create and optimize effective campaigns.

As a professional Google Ads manager, we have a deep understanding of the platform, including all of the latest features and helpful tools available.

We also have experience with a variety of different industries and businesses, which means we know what strategies should work best for your needs.

2.) Save you time and money

Another advantage of hiring our Google Ads agency is that we can save your business time and money.

Running a Google Ads campaign requires a lot of ongoing work, including keyword research, ad creation, performance monitoring, and ongoing optimization.

These tasks can be time-consuming and may require a lot of attention.

Our Google Ads experts can take on these tasks, allowing you to focus on other aspects of your business.

A Few of Our Google Ads Experts

3.) Provide valuable insights and reporting

Our Google Ads account managers can also provide valuable insights and reporting to help you understand how your campaigns are performing and how we can improve them.

We can also give you insights about the target audience, trends, and future potential of your campaigns.

This can help you make more informed decisions about advertising budget planning and business forecasting.

4.) Stay compliant with Google Ads policies

Finally, as a Google Ads manager, we can help you stay compliant with Google Ads policies.

Google has strict policies in place to protect it’s search users from misleading or inappropriate ads.

Our professional Google Ads managers are familiar with these policies and will ensure that your campaigns comply with them, avoiding any potential penalties or suspension.

If your PPC ads are flagged, we can help you through the appeals process.

How We Measure the Success of Google Ads

Measuring the success of Google Ads campaigns is crucial to understanding the effectiveness of your Google ad spend and making data-driven decisions for your future.

Let’s briefly discuss some of the metrics and tools we commonly use in our Google Ads management services.

Metrics we monitor

Here are a few key metrics to focus on when evaluating the success of your Google Ads services:

• Click-through rate (CTR): This is the percentage of people who click on an ad after seeing it. A higher CTR generally indicates that the ad is relevant and engaging.
• Conversion rate: This is the percentage of people who complete a desired action, such as making a purchase or filling out a contact form.
• Cost per acquisition (CPA): This is the total cost of the campaign divided by the number of conversions.
• Return on investment (ROI): This is a measure of the profit or loss generated by a campaign.
• Impressions: This is the number of times your ads have been shown.
• Bounce rate: This refers to the percentage of visitors who land on your website, but leave without navigating to another page.

Tools we use

There are several tools that can be used to measure the success of Google Ads campaigns, including:

• Google Ads: The platform itself provides a range of built-in metrics and reports that can be used to measure the performance of a campaign, including click-through rate, conversion rate, cost-per-acquisition, and return on investment.
• Google Analytics: This tool can be used to track the behavior of website visitors who come from PPC ads and understand the impact of campaigns on website engagement and revenue.
• Wicked Reports: Wicked Reports is an attribution and digital marketing analytics platform that helps businesses to understand their customer acquisition and sales metrics. The platform provides data on customer behavior, engagement, and conversion rates, which can help businesses to optimize their search engine ads and improve ROI.
• Triple Whale: Triple whale is another ad attribution and search ads analytics platform that is hugely popular with direct to consumer brands running a Shopify website.

Our 8-Step Google Ads Management Process

If you’re a first-timer, we start with creating your Google Ads account. Alternatively, if you’ve already been running PPC ads we’ll just ask for your account number so we can add you to our management system.

After that, we’ll move into other phases of Google Ads management including:

1.) Defining campaign goals

Before we start running or optimizing your ads, it’s important we clearly define your campaign goals.

What do you want to achieve with your advertising efforts?

This might include increasing website traffic, boosting online sales, or building brand awareness. Knowing this will help us determine which types of campaigns we’ll utilize.

2.) Choosing targeting options

Google Ads allows us to target ads to specific audiences based on various criteria, such as geographic location, device type, and demographics.

Carefully selecting targeting options will help ensure that your ads reach the most relevant audiences.

3.) Keyword research

Google Ads allows us to create ads based on keywords they are searching for online, or keywords found on the pages they are visiting.

These keywords will determine when your ads show up in search results or in display ads.

Researching keywords that are relevant to your business and target audience will ensure that your ads are seen by the people who are most likely to be interested in your products or services.

4.) Creating ad groups and ads

Once we’ve found the targeted keywords, we can create ad groups and ads within your Google Ads account.

Each ad group will typically contain a group of related keywords, and we can create multiple ads within each of these ad groups.

This will help us test different messages (or angles) and determine which ads perform best.

5.) Setting up and implementing conversion tracking

This is the process of tracking the actions that we want the audience to take on your website after clicking on the ad.

This is important in optimizing Google Ads campaigns and understanding if the ROI is positive.

6.) Monitoring campaign performance

Regularly monitoring the performance of your PPC ads is an important aspect of managing a Google Ads campaign.

We will want to track metrics such as click-through rate, conversion rate, cost-per-acquisition, and bounce rate to determine if changes need to be made to the ad creatives or landing pages.

7.) Optimizing and adjusting campaigns

Based on the performance data, we can make adjustments to your campaigns such as pausing low-performing keywords, changing ad copy, or targeting different audiences.

Continuous optimization of the Google Ads account is critical to improving the overall performance of the campaign – it won’t always be “right” the first time.

8.) Reporting

Every few months we will typically create a report that summarizes the key performance indicators, such as cost, conversions, click-through rate, and return on investment.

This will help us reassess the Google Ads campaigns to see if bigger changes need to be put in place.

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