Our Ecommerce SEO Services
Here are some of our approaches to ecommerce search engine optimization, broken out into technical, on-page, and off-page strategies.
You should find it possible to apply these strategies to any ecommerce website. For example, these tactics will work within WooCommerce, Shopify, BigCommerce, Magento, and other shopping cart platforms.
Technical Ecommerce SEO Tactics
To start, let’s review a few technical SEO strategies for ecommerce sites that can lead to better crawlability, UX, and rankings.
Website Performance Optimization
When optimizing page speed for an ecommerce website, it is important to review the homepage, category pages, product pages, search results, shopping cart, and checkout. You might be surprised to find specific areas of your online store are slower than others. This is often the result of templates, plugins, or apps that aren’t efficiently rendering the requested pages
Our ecommerce SEO consultants can conduct a thorough analysis of your store to identify performance bottlenecks. From there, our ecommerce developers and server administrators might implement advanced caching mechanisms, content delivery networks (CDNs), code improvements, or server optimizations to improve site speed.
Comprehensive XML Sitemap Management
For ecommerce websites, maintaining an up-to-date XML sitemap is critical for search engine crawling and indexing. Our team can help setup dynamically-generated XML sitemaps to ensure all of your store’s pages are included.
Filtering, Sorting, Paginating + Canonicalization
You will likely find duplicate content issues on category pages that provide pagination, filtering, and sorting. These features often modify the URL through query strings with URL parameters, or without a query string by performing “SEO-friendly” rewrites. Within some platform setups, the URL might not change at all and instead be handled in the background. In the first two scenarios, duplicate content issues can arise that need to be addressed.
Our team can help review your website for duplicate content and recommend ways to improve the crawling process. For example, we may suggest canonicalization to guide search engines to the preferred URL of duplicate content caused by pagination, filtering, sorting, and searching.
Mobile Optimization at Scale
The design of ecommerce websites should support visitors on all device types and orientations. This means the entire ecommerce storefront must be verified to load properly, not just the homepage. We often prioritize mobile-first design principles, leveraging responsive design and dynamic serving techniques to adapt content to various devices.
HTTPS and Security Enhancements
Security is crucial for ecommerce websites to help secure account and checkout areas. Our ecommerce SEO service might implement HTTP Strict Transport Security (HSTS) headers and other security improvements to help ensure a secure and trustworthy browsing experience for everyone.
AMP (Accelerated Mobile Pages) Integration
Our ecommerce SEO team might implement AMP versions of critical content, such as product pages or supporting blog articles. This technology enables lightning-fast loading of content on mobile devices, enhancing user experience and potentially improving mobile search rankings.
International SEO Configuration
Ecommerce websites with a global presence require complex international SEO strategies. Our ecommerce SEO company might include implementing hreflang tags to signal language and regional targeting, ensuring search engines serve the appropriate version of content to users based on their location and language preferences. We can even help with currency switching, too. These changes can enhance international search visibility and user experience for diverse audiences worldwide.
A Few of Our Ecommerce SEO Experts
On-Site Ecommerce SEO Strategies
Let’s go over some on-page SEO tactics that can help improve search visibility and user engagement for ecommerce sites.
Keyword Research and Mapping
Depending on your current rankings, we may need to go through keyword research to identify high-value search phrases relevant to your products. We then map out strategically identified keywords to specific content, ensuring comprehensive coverage of targeted topics.
Content Optimization
We often need to optimize existing content on ecommerce websites to align it with target keywords or improve relevancy for search queries. It isn’t uncommon to discover category pages and blog articles that target too many focus keywords, or none at all.
Metadata and Title Tag Optimization
In an ecommerce SEO service, we try to craft compelling meta titles and descriptions for each category or product page to improve click-through rates from search engine results pages (SERPs). The goal is to create engaging and accurate metadata for each page, but we often lean on AI to automate this process and improve ROI.
Content Organization and Internal Linking
Ecommerce websites typically have complex site structures. Our ecommerce SEO package might include optimizing your site’s architecture to improve navigation or incorporate content silos. This should allow visitors and search engines to browse and understand your content more easily.
Image and Media Optimization
Within ecommerce SEO services, we typically go through image and media optimizations to reduce file sizes, modify EXIF data, add alt tags, and improve filename conventions.
Schema Markup Implementation
Our ecommerce SEO company will review your schema markup to ensure product pages are correctly setup. This structured data helps search engines better understand the details of your product data, leading to the inclusion of rich snippets in search results which can improve your click through rate and visibility.
URL Structure Optimization
We often review and optimize URL structures for readability and keyword relevance on ecommerce websites. This helps create clean and descriptive URLs that accurately represent the details of each page, making it easier for search engines and visitors to understand the page’s topic.
On-Page SEO Auditing and Monitoring
There are simply too many SEO factors to review and monitor manually. To save time, we perform Ahrefs and Screaming Frog site audits to get a complete picture of SEO issues that can be improved within an ecommerce SEO campaign.
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Off-Site Ecommerce SEO Solutions
Finally, let’s review some off-page SEO tactics for online stores. These will help improve your site’s authority, reach, and reputation.
Strategic Link Building
We craft and execute targeted link building strategies for ecommerce websites. Our ecommerce SEOs can identify authoritative and relevant websites within your industry and reach out to them for valuable backlinks.
Content Promotion and Outreach
Our SEO team can help promote high-quality content related to your products through outreach to industry influencers, bloggers, and media outlets. We can even share your existing content, promotions, and infographics to attract backlinks, social shares, and brand mentions.
Influencer Partnerships
Within an ecommerce SEO campaign, we might collaborate with industry influencers to promote your website’s content to established audiences.
Guest Blogging & Content Syndication
Creating high-quality guest blog posts and syndicating content on authoritative platforms within your industry is a valued method of our ecommerce SEO experts.
Social Media Engagement
Another ecommerce SEO tactic involves developing and implementing robust social media strategies. We can actively engage with your target audience on various social media platforms to promote content, answer product questions, and foster a loyal community around your ecommerce brand.
Online Reputation Management
We often focus on monitoring and managing online reviews within ecommerce SEO services. Your optimization plan might include addressing negative reviews, encouraging positive feedback, and maintaining a positive brand reputation across various platforms. These review strategies apply to your company and its products.
Ecommerce SEO Cost Calculator
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Ecommerce SEO FAQs
What is ecommerce SEO?
Ecommerce SEO refers to the process of optimizing your online store to improve visibility on search engines. This encompasses product pages, category pages, images, meta tags, and other on-page and off-page elements specific to ecommerce platforms.
Why is SEO crucial for online stores?
A significant portion of online shopping starts with a Google search. Ecommerce SEO ensures your products appear in these search results, driving targeted traffic to your store. This often results in increased sales.
How do ecommerce SEO strategies differ from general SEO?
While the foundational SEO principles remain the same, ecommerce SEO focuses on optimizing product listings, dealing with out-of-stock items, handling duplicate content from product descriptions, fixing product filter functionality, and improving the user’s shopping experience for better conversions.
How do you handle product descriptions and duplicate content?
Unique product descriptions are vital. We assist in creating distinctive and engaging descriptions for each product. For larger stores where this might be a challenge, we utilize other techniques such as AI-generated content or canonical tags to handle potential duplicate content issues.
What about optimizing product images?
Images play a significant role in ecommerce. We ensure they’re of high quality, have descriptive file names (if your platform doesn’t overwrite the names), and use relevant alt text. Additionally, we focus on image compression for faster loading times without compromising quality.
How do you handle out-of-stock or discontinued products in SEO?
Instead of deleting the pages, we strategize to redirect the user to similar products or inform them of restocking dates. This way, the SEO value is retained and users are not met with a 404 page.
Will I be able to rank for competitive product keywords?
While competitive keywords can be challenging, our comprehensive approach – from content creation and backlinking to user experience enhancement – aims to improve rankings even in competitive niches. We also focus on long-tail and niche-specific keywords to drive targeted traffic.
How do you measure the success of an ecommerce SEO campaign?
We track a range of metrics, from organic traffic and keyword rankings to product-specific conversions and average order value. Regular reporting ensures you’re kept in the loop regarding ROI and campaign performance.
How long does it take to see results with ecommerce SEO?
SEO is a long-term investment. Typically, noticeable improvements occur within 3-6 months, but for highly competitive niches, it might take much longer. Continuous optimization and strategy adjustments are key to sustained growth.
Why should our online store choose your agency for ecommerce SEO services?
Our team is well-versed in the nuances of ecommerce platforms and the unique challenges they present. With a track record of successful campaigns, cutting-edge tools, and a data-driven approach, we’re equipped to improve your online store’s organic reach and sales.
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