Our SEO Services for Fitness Companies
At WebCitz, we address every facet of SEO to guarantee your fitness company achieves higher search result rankings.
We work with a wide variety of personal trainers. Our SEO services can help the ranking of websites for fitness instructors, group exercise instructors, strength coaches, sports coaches, sports performance trainers, health and wellness coaches, nutritionists, exercise physiologists, athletic trainers, and more!
Our optimization techniques enhance the foundation of your personal trainer website, making it easier for search engines to crawl and index your content.
We optimize individual web pages to improve their search engine rankings and attract more organic traffic.
By promoting your content across various platforms, we can boost the visibility and credibility of your fitness company.
We optimize your online presence and GMB listings to attract more customers from relevant local searches for personal trainers.
By optimizing online profiles and local search factors, we ensure each franchise location is easily found by nearby customers.
We implement scalable search engine optimization solutions tailored to meet the needs of large organizations and their vast digital presence.
By optimizing product pages and categories, we help your online store achieve higher search engine rankings and increased sales.
Our SEO techniques are tailored to boost the search rankings of your Shopify store, attracting more visitors and driving sales.
We improve the search performance of your WordPress site, ensuring better visibility and more traffic.
By optimizing your WooCommerce site's content and structure, we help you achieve higher search engine rankings and increased sales.
We thoroughly examine your website to identify and fix issues that may be hindering its search engine performance.
A Few of Our SEO experts
How to Rank Personal Trainer Websites on Google
Here are our favorite tips to optimize the online presence of personal trainers, divided into technical, on-page, and off-page suggestions.
These SEO strategies apply to fitness instructors, group exercise instructors, strength coaches, sports coaches, sports performance trainers, health and wellness coaches, nutritionists, exercise physiologists, athletic trainers, and other personal trainers.
1.) Technical SEO Tips for Personal Trainers
Technical SEO refers to optimizing your fitness company website's infrastructure so it can be properly crawled and indexed by search engines, which includes aspects like site speed, mobile optimization, XML sitemaps, and structured data markup. This ensures search engines can easily access, understand, and rank the website's content.
We can help out with all of these items and more, or you can handle them on your own:
- Ensure your personal trainer website has a responsive design that works well desktop, small laptop, tablet, and mobile devices. There are a lot of screen sizes out there to accomodate. On a desktop computer, you can resize your browser window from large to small to see how different layout elements adjust for smaller screen sizes.
- Evaluate your website's loading speed using a tool like Google PageSpeed Insights. Don't get caught up trying to pass Core Web Vitals. It isn't always possible on complex websites and might not be worth the investment. Instead, try to fix simple things to get a score of 60+.
- Utilize HTTPS encryption to secure your personal trainer website. Most hosting providers offer free SSL certificates.
- Create and submit a sitemap of your website to Google Search Console and Bing Webmaster Tools to aid search engines in indexing your website.
- Implement local business schema markup to assist search engines in better comprehending your fitness content.
- Use canonical tags to prevent duplicate content issues, particularly if you have identical content available on multiple URLs.
- Monitor your personal trainer website's crawl errors and promptly resolve them. You can find such errors in Google Search Console.
2.) On-Page SEO Tips for Personal Trainers
On-page SEO involves optimizing each page of your personal trainer website to rank higher and earn more relevant traffic in search engines. This often focuses on elements like keyword presence, meta tags, quality of content, user experience, page organization, and internal linking.
We can help out with all of these items and more, or you can handle them on your own:
- Create original and high-quality content that targets your audience's search intent. While ChatGTP is a popular content writing tool, don't rely solely on AI content. It is often generic, repetitive, and/or inaccurate. Be sure to proofread content before you post it.
- Incorporate relevant personal trainer keywords in your website's page titles and meta descriptions.
- Optimize your personal trainer website's headings and subheadings with target fitness keywords.
- Include personal training keywords in image alt tags to help search engines comprehend the context of your fitness images.
- Use internal linking on your personal trainer website to aid search engines in comprehending the structure and hierarchy of your fitness content.
- Use descriptive URLs with relevant fitness keywords.
- Display client testimonials prominently on your website.
- Scan your personal fitness website for broken links and repair them immediately. You can use this free tool from Ahrefs to scan for broken links.
3.) Off-Page SEO Tips for Personal Trainers
Off-page SEO involves all the actions taken outside of your fitness company website to impact your rankings within search engine results pages (SERPs). This includes strategies like link building, social media marketing, and reputation management. Such efforts help increase your website's reputation, authority, and visibility online.
We can help out with all of these items and more, or you can handle them on your own:
- Build high-quality backlinks from relevant personal training websites, such as health and fitness blogs.
- Establish and maintain a strong presence on social media platforms to interact with personal training clients and promote your services.
- Encourage satisfied personal training clients to leave reviews on Google My Business and other review sites.
- Collaborate with other local businesses, particularly those in the fitness industry, to cross-promote services and build backlinks.
- Create listings in health or fitness directories and citation sites to increase visibility.
- Create informative and shareable infographics related to health and fitness topics.
- Make videos to showcase your services and build engagement with potential clients.
- Monitor your online reputation and respond promptly to feedback and reviews. Be sure to respond to all reviews, even negative feedback.
We can review your website and rankings, then provide a recommendation on which areas of technical, on-page, and off-page search engine optimization need the most attention. This will help establish a budget and scope for ranking you higher in search results!
Alternatively, if you don't need help improving your rankings, check out this guide on DIY SEO!
SEO Cost Calculator
Answer a few questions to see estimated pricing, then call 800-796-8263 or send us an email to get started!
Top SEO Keywords for Personal Training SEO Campaigns
Looking for suggested keywords to target within the SEO campaign for your personal training business? Whether you plan to hire us, or optimize the site yourself, we've got you covered!
Before starting an SEO service for a personal training business, we like to scan the website and see what you've got to work with for content and link authority.
From there, we'll check to see what types of fitness services you'd like to promote in your area. Maybe you specialize in weight loss and want to attract more clients. Perhaps you just don't feel like you are getting enough traffic to your website or social media channels.
Having this information helps us determine what types of keywords to focus on for content writing and link building.
Focus Keywords for Personal Trainers
- Personal trainer [city/area]
- Weight loss [city/area]
- Strength training [city/area]
- Cardio training [city/area]
- HIIT workouts [city/area]
- Functional training [city/area]
- Flexibility training [city/area]
- Sports-specific training [city/area]
- In-home training [city/area]
- Group training [city/area]
- Online training [city/area]
- Virtual training [city/area]
- Nutrition coaching [city/area]
- Mind-body fitness [city/area]
- Pre- and post-natal training [city/area]
- Senior fitness [city/area]
Keyword Tip #1: Personal trainers often target keywords related to their fitness specialty, expertise, and location. This helps you attract potential clients who are searching for fitness services or expertise nearby.
Keyword Tip #2: You should consider targeting long-tail keywords, which are more specific and less competitive. For example, "in-home personal training for seniors in Boston" may be easier to rank for than just "personal training".
Why Choose WebCitz for Your Fitness Company Search Engine Optimization
Choose our SEO firm for personal trainer SEO plans for these reasons:
- Professional SEO is what we've been doing for 19 years.
- We do not outsource SEO plans, since we have our own team of consultants at our search engine optimization company.
- As a premium marketing agency, we don't use black-hat search engine optimization plans.
- We are easy to reach on the phone, through live chat, or by email.
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George Ormond
Corey was extremely helpful and spent a considerable amount of time going over my difficulties with a newly created website put together by someone else. I was under a very stressful deadline and he was extremely considerate and helpful. He managed to fix the problems that I was experiencing with my website. I had reached out to a number of website developers for help but only heard back from WebCitz and Corey got back to me within minutes!
C. Vicki Gold, PT, MA
I couldn't be much happier with WebCitz than I am today. Compared to previous web services I have experienced, the WebCitz team has been the most responsive and effective. They were patient as they helped me develop my current website, and they are always available when I have questions or want to make changes. Having that kind of personal service is extremely valuable and appreciated when you're a small business owner like me. :-)
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Corey was absolutely amazing in helping me with my issue. He was encouraging as we worked through things that to me were huge, but he made them seem small. Will definitely use WebCitz again!!!
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Incredibly responsive, fast, and professional. They quickly understood the issue we were having with our site, which was fairly complicated, and were able to resolve it. They kept us updated in lay terms along the way so that we could understand how the issue was progressing.
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These guys are always there when you need them! Whether the issue is big or small, there is little they cannot handle. I cannot express enough how greatly we appreciate their continued superior service and willingness to assist whenever we need them. Thanks Dave, Corey and the entire WebCitz team!!
