Our SEO Services for Retail Companies
WebCitz takes care of all search engine optimization components to ensure your retail company secures a higher position in search results.
We work with a wide variety of retail stores. Our SEO services can help the ranking of websites for department stores, specialty stores, discount stores, luxury stores, thrift stores, convenience stores, pop-up shops, chain stores, outlet stores, concept stores, and more!
By improving site speed, mobile-friendliness, and crawlability, we help retail companies rank higher in search results.
By optimizing keywords, meta tags, and internal links, we help your web pages achieve higher search engine rankings.
We build the website authority of your retail company through high-quality backlinks and online engagement.
We focus on optimizing your site and online profiles to ensure your business appears prominently in local search results for retail companies.
By optimizing online profiles and local search factors, we ensure each franchise location is easily found by nearby customers.
Our strategies enhance the search performance of complex, high-traffic websites, ensuring better rankings.
Our strategies enhance product listings and site structure to boost your store's search engine rankings and attract more customers.
By optimizing your Shopify site's content and structure, we help you achieve higher search engine rankings and increased sales.
Our SEO techniques are tailored to boost the search rankings of your WordPress site, attracting more visitors.
We boost the search performance of your WooCommerce store, ensuring better visibility and more traffic.
We assess your site's SEO health and provide actionable insights to improve rankings and performance.
A Few of Our SEO experts
How to Rank Retail Store Websites on Google
If you own a retail store, optimizing your website for search engines is critical to attracting more customers and increasing your revenue.
Here are some SEO strategies to help you improve your online presence and drive more traffic to your website. These SEO strategies apply to department stores, specialty stores, discount stores, luxury stores, thrift stores, convenience stores, pop-up shops, chain stores, outlet stores, concept stores, and other retail stores.
1.) Technical SEO Tips for Retail Stores
Technical SEO refers to optimizing your retail company website's infrastructure so it can be properly crawled and indexed by search engines, which includes aspects like site speed, mobile optimization, XML sitemaps, and structured data markup. This ensures search engines can easily access, understand, and rank the website's content.
We can help out with all of these items and more, or you can handle them on your own:
- Ensure your retail store website has a responsive design that works well desktop, small laptop, tablet, and mobile devices. There are a lot of screen sizes out there to accomodate. On a desktop computer, you can resize your browser window from large to small to see how different layout elements adjust for smaller screen sizes.
- Analyze your website loading speed with tools like Google PageSpeed Insights. Don't get caught up trying to pass Core Web Vitals. It isn't always possible on complex websites and might not be worth the investment. Instead, try to fix simple things to get a score of 60+.
- Secure your website with HTTPS encryption to provide a safe browsing experience and increase user trust in your store.
- Create and submit a sitemap to Google Search Console and Bing Webmaster Tools to help search engines crawl and index your website more efficiently.
- Implement local business schema markup to provide search engines with more detailed information about your retail store, such as your products and store hours, and improve your website's visibility in search results.
- Use canonical tags to avoid any duplicate content issues that may arise from having similar content on multiple pages.
- Regularly monitor your website for crawl errors and promptly address them to prevent any negative impact on your search engine ranking. You can find such errors in Google Search Console.
2.) On-Page SEO Tips for Retail Stores
On-page SEO involves optimizing each page of your retail store website to rank higher and earn more relevant traffic in search engines. This often focuses on elements like keyword presence, meta tags, quality of content, user experience, page organization, and internal linking.
We can help out with all of these items and more, or you can handle them on your own:
- Create high-quality, original content that aligns with the search intent of your target audience and incorporates retail-related keywords, such as product reviews or blog posts about the latest trends in your industry. While ChatGTP is a popular content writing tool, don't rely solely on AI content. It is often generic, repetitive, and/or inaccurate. Be sure to proofread content before you post it.
- Include relevant retail-related keywords in your website's page titles and meta descriptions to improve their visibility in search engine results.
- Optimize your website's headings and subheadings with target keywords to improve your search engine ranking and provide a better user experience.
- Incorporate retail-related keywords in image alt tags to provide context to search engines and enhance the accessibility of your images.
- Use internal linking to connect related content on your website, improving search engine understanding of your website's structure and hierarchy.
- Use descriptive URLs that include relevant retail-related keywords to enhance your website's discoverability.
- Display your products and prices prominently on your website to improve user engagement and make it easier for potential customers to find what they're looking for.
- Regularly scan your website for broken links and fix them immediately to improve your website's user experience. You can use this free tool from Ahrefs to scan for broken links.
3.) Off-Page SEO Tips for Retail Stores
Off-page SEO involves all the actions taken outside of your retail company website to impact your rankings within search engine results pages (SERPs). This includes strategies like link building, social media marketing, and reputation management. Such efforts help increase your website's reputation, authority, and visibility online.
We can help out with all of these items and more, or you can handle them on your own:
- Build high-quality backlinks from relevant websites, such as industry publications or local business directories, to increase your website's authority and improve your search engine ranking.
- Engage with your customers on social media to build brand awareness and encourage user-generated content, such as reviews and photos, that can improve your online reputation.
- Encourage satisfied customers to leave reviews on popular review sites, such as Yelp or Google My Business, to improve your visibility and attract new customers.
- Collaborate with other local businesses, such as complementary retail stores or community organizations, to cross-promote services and build backlinks to your website.
- Create listings in local business directories and citation sites to improve your local SEO and attract nearby customers searching for products like yours.
- Create informative and shareable content related to retail and shopping, such as gift guides or product comparisons, to increase engagement and attract new website visitors.
- Make videos to showcase your products and store, and to provide behind-the-scenes glimpses into your business and operations.
- Monitor your online reputation and respond promptly to any feedback or reviews, whether positive or negative, to demonstrate your commitment to customer satisfaction and maintain your positive image. Be sure to respond to all reviews, even negative feedback.
We can review your website and rankings, then provide a recommendation on which areas of technical, on-page, and off-page search engine optimization need the most attention. This will help establish a budget and scope for ranking you higher in search results!
Alternatively, if you don't need help improving your rankings, check out this guide on DIY SEO!
SEO Cost Calculator
Answer a few questions to see estimated pricing, then call 800-796-8263 or send us an email to get started!
Top SEO Keywords for Retail SEO Campaigns
Looking for suggested keywords to target within the SEO campaign for your retail store? Whether you plan to hire us, or optimize the site yourself, we've got you covered!
Before starting an SEO service for a retail store, we like to scan the website and see what you've got to work with for content and link authority.
From there, we'll check to see what types of products you'd like to promote in your area. Maybe you just launched a new clothing line and want to attract more customers. Perhaps you just don't feel like you are getting enough traffic to your website or social media channels.
Having this information helps us determine what types of keywords to focus on for content writing and link building.
Focus Keywords for Retail Stores
- Retail store [city/area]
- Clothing store [city/area]
- Shoe store [city/area]
- Jewelry store [city/area]
- Electronics store [city/area]
- Home decor store [city/area]
- Furniture store [city/area]
- Beauty supply store [city/area]
- Toy store [city/area]
- Bookstore [city/area]
- Pet supply store [city/area]
- Grocery store [city/area]
- Convenience store [city/area]
- Discount store [city/area]
- Specialty store [city/area]
- Department store [city/area]
Keyword Tip #1: Retail stores often target keywords related to their products and location. This helps you attract customers who are searching for products or stores nearby.
Keyword Tip #2: You should consider targeting long-tail keywords, which are more specific and less competitive. For example, "organic skincare products in Seattle" may be easier to rank for than just "beauty supply store".
Why Choose WebCitz for Your Retail Company Search Engine Optimization
Here are some reasons to choose our SEO agency targeted to retail companies:
- Professional SEO is what we've been doing for 19 years.
- Search engine optimization services aren't outsourced, since our SEO company employs its own team of experts.
- As a professional marketing company, we don't use black-hat SEO strategies.
- We are easy to reach on the phone, through live chat, or by email.
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